Crescent Bank
First customer facing mobile experience
The Challenge
Crescent was falling behind competitors with a payment portal feeling disjointed and no mobile experience. This led them to create their first mobile app for customers to self-serve.
My Role
I wore multiple hats: researcher, UX designer, product manager, and technical collaborator with developers.
As the sole-designer for the bank, I shaped every design decision of the payment experience, while maintaining stakeholder input and priorities.
User Research
UX Design
Mobile Design
Accomplishments
4.9
Apple Store rating with 1.7k ratings given.
10,000
Customers switched from legacy portal to mobile app in 2 mo.
3
Additional projects requested after release.
